Dreamhand is writing Washington wineries — all of them, one at a time. That’s around 600 separate messages.The email notes have been following up on a successful mailing, and to alert people in the wine and spirits business to new features and resources on the Dreamhand site, including a hot, new gallery of work.

Earlier, between harvest and Thanksgiving, Dreamhand Design Studios sent out over 600 "calling cards" to every winery in Washington. The handsome translucent envelopes they sent out contained an introductory brochure held together with a business card. According to Web statistics gathered at the studio's webhost, the mailing was a success, driving a large number of prospects to the brand-new Dreamhand CMS site (for more on CMS, see F.Y.I., "About Websites").

Now it’s the new year, 2010, and the distinctive email messages, featuring green Dreamhand "electronic letterhead" has already produced a number of inquiries even as more are sent out.