If you've read Dreamhand's FYI article on brand development, you may be wondering, "OK, I see why I might want to understand the whole branding picture, but what kind of things does it entail?"

The link below will open a PDF of a brand book developed for a former client, Rose's Chocolate Treasures. The book tells the story of the how the brand was developed, what steps it should take now, what other companies are doing, and finally, how it might expand its brand to encompass other kinds of products. Because of the time and energy required for such a document, most clients could not afford one, but you should realize that Dreamhand does all the same kind of thinking outlined in this book for every client even if its not put forward so graphically. Design is planning, design is context, design is keeping your eye on the big picture.

CLICK HERE FOR BRAND BOOK PDF